For the second weekend in a row, The Morning Call has featured an advertisement posing as news. This week's infomercial heralds that there is a
new attitude about the
downtown revival. They commissioned Muhlenberg's Chris Borick to conduct another one of his polls, showing that 10% more people feel more positive about Allentown. It just goes to show you what you can do with a $billion dollars of state taxes. I won't discuss the reporters; If their employer is satisfied with two seasoned reporters wasting a week or more on these puff pieces, all the power to them. I do have a call in to Chris Borick, wondering how a political science professor can justify his participation in these soft news stories. His reply, if and when received, will appear as an update on this post. Should there be a firewall between news and advertising? Should the Morning Call disclose that they were added to NIZ, even though their property is an arbitrary tangent to the district? Why are they treating the success of the arena as a fait accompli?
UPDATE: To his credit, Borick returned my call, even after reading this post and the comments. He considers the poll he conducted as part of an on going
quality of life survey that he conducts in the Lehigh Valley, in conjunction with the paper. He feels that this point in time will be a valid benchmark to compare with public opinion after the arena is up and running. I explained my objection to the article, especially referring to the previous activity on the 700 block as a
dead zone. In reality there was a lot of business done on that block, even if it involved a low income clientele. It was one of the most successful Family Dollar stores in the country. Although he considers himself an optimist about the changes in center city and the NIZ, he finds the questions raised by this blog legitimate.