Reflecting On Cameras and WW2

We are all being challenged by the "Stay At Home" order, and the stress from the reason for it.

Over forty years ago, for a short period, I operated a photographic darkroom in center city. During that period I purchased a box of camera accessories from a then-old camera dealer. These objects are what is referred to as new old stock. Among the items in their original small boxes is a lens hood, from the Reich-Hela Corporation. For what camera was this shade produced?

You won't find much about the Reich-Hela Corporation on google. However, I did discover that they applied for a trademark, Reflecta, for a camera in 1937. It turns out that this camera, with the same logo, named Reflecta, had already been produced for years in Germany, by Richter Company. While that camera manufacturer went through a couple of ownerships, and was even distributed by Sears and Roebuck under a different name, there exists no other mention of the Reich-Hela Corporation, except for one... In 1944 they are listed as a contractor and producer of technical journals for the United States Department of Defense.

I don't know how you spent Sunday, but this was one day in the life of a shut-in blogger/photographer.

Constitution Drive

As an advocate and student of the WPA, I'm often asked about the stone walls on Constitution Drive. None of the walls there invokes as much curiosity as the one I'm shown photographing. Locals refer to this structure as The Spring. Notice that there is a small short wall in front. This stone barrier protects vehicles from driving into the pit, designed to drain water through a pipe under the gravel roadway. Culverts and other practical structures were common WPA projects. Constitution Drive has several WPA culverts, but none of the other retaining walls are as elaborate as the spring structure seen in the photograph above. Although Lehigh County designated funds several years ago to repair this wall, the work was never done. Such neglect is also the case in Allentown. The top wall of the double stairwell descending into Union Terrace is in dire jeopardy. This blog will soon once again document the condition of that structure. While our history and legacy crumble, this community and its leadership is preoccupied with the arena and Philadelphia cheesesteaks.

UPDATE: Since I published the above in November of 2014, I successfully advocated to have the top wall of the Union Terrace Stairway repointed. However, the landings on that structure and the landings on the Lehigh Parkway Staircase desperately need work.  The  two cheesesteak establishments have come and gone in the same spot on Hamilton Street... One was a famous Philadelphia operator, the other a local vendor. The opening ribbons were both cut by a mayor who also has come and gone.

photograph by K Mary Hess, 2014  

The Aineyville Viaduct

The other day I referred to myself as a local historian. I earned that self appointed degree by a long standing interest in local history.  Another interest, photography, enabled me to record some things that are no longer here to see. My degree is not unique. As I mentioned several times before, the local rail buffs are the real local historians. Their knowledge of our former industrial base is unsurpassed. Shown above is the Aineyville Viaduct (Bridge), which allowed  Lehigh Valley Transit's Liberty Bell trolley to cross over Trout Creek,  on the way to Philadelphia. Shown in the background is the Good Shepherd Home.  The bridge was in line with St. John Street.   Aineyville refers to the area south of Trout Creek, now referred to as South Allentown,  in the area of S. 4th  and Basin Streets.  The photo dates from 1948, photographer unknown.  The viaduct was dismantled in 1953.

reprinted from August of 2013

Nagy Novelty Company

In Downtown Allentown's commercial years, stores extended 3 blocks out from Hamilton Street. The only remaining remnant of that era is the parking meters, which apparently haven't noticed that the stores have been gone now for over 30 years. A magic shop mentioned in the previous post was on 9th Street, between Linden and Turner. On 8th Street, also a couple blocks off Hamilton, was the Nagy Novelty Company. The dictionary defines novelty as a small, often cheap, cleverly made article, usually for amusement. The Nagy's had thousands of them, floor to ceiling. There were little jokes and gags, sometimes risque, passed around parties in the 40's and 50's. When you pulled " Miss Lola, The Snappy Bubble Dancer" leg's out, your finger got snapped. The Nagy's, an ancient father, son and dog, stayed open till around 1980. I was never sure which one was the son. To me, as an aficionado of the old and curious, the store was a shrine. Items which they sold for a few cents, now sell on ebay for many dollars. They manufactured their own greeting cards. Shown here is the front and inside of an embossed card probably dating back to the 1920's.

reprinted from December of 2008

Trolley To Dorney Park

When the Allentown-Kutztown Traction (Trolley) Company purchased Dorney Park in 1901, trolley companies were buying or building amusement parks all across the country. Perhaps the most famous was Coney Island. Usually located between two cities serviced by the company, it was a plan to increase weekend rider-ship. Passengers could spend a day at the park, swimming, picnicking, and partaking of the rides and amusements. Through merger, the trolley would become the Allentown-Reading Traction Company, whose line began just south of Hamilton, on 7th Street. The line went west on Walnut Street, and then followed the Cedar Creek to the park. The roller coaster was built over the tracks in 1923, the year that the Allentown-Reading sold the park to the Plarr family.  Trolley service would continue to 1934.



reprinted from 2013

The Magic Of Allentown

We who grew up in Allentown during the 50's know that Hess's was a magical place, but did you know that Hess's actually sold magic. The advertisement shown above is from 1941.

By 1915, Allentown sported the Willard Magic Shop on Allen Street. In the 1940's Allentown's own Houdini, Harry Beehrle, started his shop on Hamilton near 4th. Later, after a wave of urban renewal, he would move to 9th and Linden Streets.

I remember Arthur Neimeyer's Fun shop on 9th Street. It was on the corner, below ground level. As I got older, into jr. high school, I rarely went to Neimeyer's, because he really didn't carry club or stage props, no apparatus actually, just the little S.S. Adams & the Robbins' E-Z Magic line, of basically packet magic and/or gag items. So, for magic, there was only one shop at that time (the 1950's) and that was Harry Beehrle's Magic shop, downtown on Hamilton, just up from the train station....... Harry was a gruff curmudgeon type, not kid friendly at all. In his youth he had been an escape artist, Allentown's "Houdini" and there were photos in the shop of him as a young man hanging upside down doing the straitjacket escape, etc., etc. That was where I purchased all my U.F. Grant magic and such. By the time I was in high school, Harry was either ill or had died, ........ I can't remember which, and his daughter was running the shop. notes from a former Allentonian and magician.

In the mid 80's Jim Karol sold magic from his home on Front Street. Years later, Ed White would continue the tradition from his home shop.