When Mack Was Allentown

I grew up around the corner from Mack's famous 5C plant, on the corner of Lehigh and S. 12th Streets. In the early 1950's, the brightly colored truck tractors would cover the lot next to the old assembly plant. All day long, a new tractor would leave for delivery somewhere, with two more piggy back on the coupling hitches. Over the years I have written a lot of posts about Mack, especially how their workers would use the Fountain Park WPA steps, walking to their jobs on S. 10th Street. Mack made all their own truck parts there, except the tires. Built Like A Mack Truck, was a result of the local craftsmanship.

In Saturday's Morning Call article about Mack investing in the Macungie plant, the vice president is quoted as saying that Mack was here to stay. By Saturday evening, that vice president was no longer with the company, according to WFMZ. I remember when the larger share of production was moved to South Carolina in 1987. Shortly before that plant closed in 2002, they handed out sunglasses to symbolize their bright future there. I remember when the World Headquarters on Mack Boulevard moved to North Carolina. I don't know about Mack's long term future in the valley, but I do know that the ties that bind have long since been broken.

Jack Mack, one of Mack Truck's founding brothers, was killed in an auto accident in 1924. He is buried in Fairview Cemetery on Lehigh Street.

reprinted from 2016 

ADDENDUM APRIL 15, 2024: Volvo North America, now owner of Mack Trucks, has announced that a new plant will be built in Mexico to supplement production in Macungie and Virginia. I remember when Mack first moved south, some Allentown workers went with them to South Carolina. 

Will Allentonians end up in Mexico, will Volvo be handing out sombreros? Among those who wouldn't appreciate any humor on this topic is the union local. In Volvo's explanation, they mentioned the Latin and South American markets. This past October there was a strike at the Volvo plants, which lasted over a month.

The Corner Market

Although I doubt that there will ever be a show at the Historical Society, or brochures at the Visitors Bureau, perhaps nothing encapsulates the history of Allentown more than the corner grocery stores. Allentown proper, is mostly comprised of rowhouses built between 1870 and 1920, long before the era of automobiles and suburban supermarkets. Most of the corner markets were built as stores, and over the years many were converted into apartments. Up until the late 1940's, there may have been well over a hundred operating in Allentown. Some specialized in ethnic food. The bodega at 9th and Liberty was formally an Italian market. Live and fresh killed chickens were sold at 8th and Linden, currently H & R Block Tax Service. A kosher meat market is now a hair salon on 19th Street. The original era for these markets died with the advent of the supermarket. In the early 50's some corner stores attempted to "brand" themselves as a "chain", as shown in the Economy Store sign above. That market is at 4th and Turner, and has been continually operating since the turn of the last century. Ironically, as the social-economic level of center city has decreased, the corner stores have seen a revival. Most of these new merchants, many Hispanic and some Asian, know little of the former history of their stores, but like their predecessors, work long, hard hours.

ADDENDUM: The above post is reprinted from 2009.  The sign shown above has been removed or sold. When my parents were first married, they lived next door and would patronize the same store.  My grandparents lived nearby on the corner of Chew and Jordan Streets.

ADDENDUM 2: the Economy Stores sign shown, apparently came from an early A&P format in 1912 when they leased small stores. If this particular store was such an A&P, or just dressed later with a reused sign, I have yet to determine.

ADDENDUM APRIL 12, 2024: When I took the photo back in 2009, I was friendly with the long time owner, from having managed apartments in that neighborhood. Both she and the enamel sign are now long gone. When I told the current owner that members of my family have been coming into that same store for over a hundred years, he looked at me as if I was from another planet. There are very few long time store owners that I still know.

Markets Of Allentown's Past

When I was growing up my parents lived on two ends of Allentown, first the south side and then the west end.  I was fortunate to have experienced two great independent markets of Allentown's past.

The Lehigh Super Market had a great section of small inexpensive toys for a small boy.  An easy walk from Little Lehigh Manor,  I could keep my Hopalong Casidy six shooter in caps, and replace my lost water pistol each summer.  The ice cream fountain featured hand dipped Breyers.  While the kids took a cone, the parents would have a quart or gallon scooped and weighed to take home.

Before  Food Fair was built farther west on Lehigh Street,  my mother would do all her shopping, except for meat,  at Lehigh Market.  Although I didn't pay too much attention, I do remember the cookie selection.

In the late 1950's my parents moved to the west end, and my times at Deiley's West Gate Market began.  Although too old to notice the toy selection,  the soda fountain became a hangout.

In addition to numerous corner markets, every section of Allentown had a popular larger independent, like Lehigh or Deiley's.   A few like Hersh's Market, have survived to this day.

photo of Deiley's Market in 1938

reprinted from April of 2020

The Sunday Drive

My family wasn't much for recreation.  My father worked six days a week, from early morning until early evening.  We did go for a long car ride on Sundays.  Back then gasoline was cheap, and having no destination wasn't thought of as wasteful.  Children were more content to sit in the back seat and look out the window, now they want a video screen in the vehicle.



Even children's play then involved more imagination and interaction.  Howdy Doody was just a puppet on strings, who spend most of his time talking to an adult, Buffalo Bob, can you imagine?

 Sitting in that back seat in the mid fifties, I might well had



my "coonskin" hat with me.  Fess Parker was a genuine American hero.  It mattered little if he played both Davy Crockett and Daniel Boone, both were king of the wild frontier.  The ride probably lasted for two hours and then we would go to a restaurant to eat dinner.  Compared to now, there were very few restaurants.



My mother would cook all the other meals that week, and we probably ate out more than most.  Supermarkets were the new rage in food shopping, but the butcher, baker and candle stick maker were still going strong.  If my father headed west or south, chances are we ended up at Shankweiler's Hotel, famous for chicken and waffles.   They were at the intersection of Old 22 and Route 100.  The building still exists and currently is a bank.  The family also owned another hotel on Route 309, which had an adjoining Drive-In movie venue.



If my father headed north or east,  we would end up at Walp's, which was on the corner of Union Blvd. and Airport Road.  Walp's was a much more urban place.   While Shankweiler's was an old country inn,  Walp's was built as a modern restaurant.  I enjoyed those rides, they were a learning experience.

reprinted from previous years

Knockdown At The Garden

You could knock Joe Louis down, the problem was when he got up. Shown above, Louis's former sparring partner, Jersey Joe Walcott, circles above Louis. Louis had returned from four years in the service, and resumed defending his title. Walcott himself would eventually become champion, but not this night, not against Joe Louis.

Madison Square Garden, December 5, 1947

DECEMBER OF 2012 IS FIGHT MONTH, WITH 29 JOE LOUIS ERA FIGHT POSTS

Allentown's New Highway of Mischief

I've been an opponent of bikes in the parks for a long time. The photo above is actually from an interview with Fox News many years ago which appeared on the Hannity Show. Now that Allentown is again gearing up their plans to interconnect the parks, I'm again sounding the alarm.

Back when that interview took place, the cyclists were suburban yuppies in spandex and helmets.  While that group is civilized, the danger was their speed  combined with old folks like me walking around.  The new danger is the junior thugs with electric bikes. Unlike the spandex yuppie, consideration isn't even something they aspire to.

The park interconnection will become a highway of mischief, with no police cars.  I know that there are destinations where bikes, motor vehicles and tourists respect each other, Allentown isn't one of them.

I'm an advocate for being site appropriate. In Allentown parks, the Riparian Buffers are weed walls.  In this era of dirt and electric bikes, interconnecting the parks will become another well meaning mistake.